__
有光的地方就有投影，倒影联系起西湖的景与人之间微妙的关系，一天中不同时刻的光影变化，一年中不同季节的光影变化……我们通过光影的变化从而捕捉人心情的变化，湖中有水、水中有景、景中有你，通过朦胧的意向含蓄的手法投射出西湖的美。
湖水脉脉，每个来到西湖的人都会留下西湖倩影，都会变成画中一景。
标签设计采用古代团扇造型，就如同西子摇弋着扇子漫步湖畔，映射出西湖温婉动人的景色与人文底蕴。三款酒标分别取不同的色彩和倒影，代表了不同光线、时令下对西湖倩影美的感受。瓶签造型在不同的接触点上具有很强的延展性。
瓶型设计上较为修长主要表达亭亭玉立的气质，同时标签画面中的水波延续到瓶身上的设计增加了设计的整体性，青色的瓶身也让西湖啤酒在品类中脱颖而出！
__
Where there is light, there is projection, reflection links up the subtle relationship between the scenery of the West Lake and people, light and shadow changes in different moments of the day, light and shadow changes in different seasons of the year ...... We capture the changes in people's moods through the changes in light and shadow, there is water in the lake, there is a scene in the water, there is a scene in the scene of you, through the hazy intention implicitly projecting the The beauty of West Lake.
The water of the lake is pulsating, and everyone who comes to the West Lake will leave a shadow of the West Lake, which will become a scene in the painting.
The label design adopts the shape of an ancient fan, just as Xizi strolling along the lake with a fan, mapping out the gentle and touching scenery and humanistic heritage of the West Lake. The three labels are in different colors and reflections, representing the beauty of the West Lake in different light and seasons. The bottle labels have strong extensibility at different contact points.
The bottle design is long and slender, mainly expressing the temperament of the pavilion, while the water waves in the label image are carried over to the bottle design to increase the integrity of the design, and the green color of the bottle also makes West Lake Beer stand out in the category!
Concept & Creative & Design: Xiang hailong
Thanks for watching!
Thanks for watching!
